Heyyyy!

Welcome to the rabbit hole! 

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I'm about to take you on a journey into copywriting.

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BUT FIRST...

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What is copywriting?

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Copywriting is basically when brands pay you to write stuff for them. That could be for their blog. Their website. Their social media. Their adverts. Their catalogs.

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Sometimes you'll write copy to persuade readers to do something. 

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Other times, you'll write copy to inform and entertain the reader. 

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There are also different 'types' of copywriting.

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There's long-form copy and there's short-form copy.

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Long-from is -well - long! It's a little meatier and is usually written with the goal of informing and entertaining the reader. Examples include blogs, newsletters, whitepapers, and e-books.

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Short-form is - you guessed it - short copy! This includes stuff like social media captions, adverts, emails, and website copy. A lot of the time, short-form copy is written with the goal of persuading the reader to do something (like buy a product).

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As you can see, there's a whole lot of variety when it comes to copywriting. And as a copywriter, YOU can choose what kind of writing you do.

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AND THAT'S NOT ALL.

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You can narrow it down evennnn more and choose to write for a particular topic or industry.

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This is called a copywriting niche and it's basically an area that you decide to 'specialise in.'

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You might decide to become a fashion copywriter. Or a gaming copywriter. Or a medical copywriter.

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The choices are endless.

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For more advice on copywriting niches, click here.

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If you got this far down, I'm impressed! You must be REALLY serious about this whole copywriting career thing. 

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Ready for the next rabbit hole?

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Click here to get transported :)